Dodge Journey "Never Neutral"
I worked with Wieden + Kennedy on this project developing a look for their Dodge "Never Neutral" campaign. I developed the look for several vehicles from the Dodge line up, and provided training for in house staff in Maya and vehicle rendering techniques in the process. This is the first of the vehicles to launch. For the "Never Neutral" campaign the goal was to create the black vehicles in a perfectly black environment. We were tasked with creating vehicles that would both retain a level of mystery while revealing the attention to detail the Dodge design team put into their vehicles. More images from the series can be viewed on my website.
