Since 1994 Club Tertre Rouge events organisation has been successfully staging meticulously planned and enjoyable tours to the Le Mans 24hr race.

Organised by Nicholas Mee & Co, these informal trips and hospitality packages have provided guests with a weekend to remember in convivial surroundings adjacent to the world's most famous and historic road circuit.

We had pleasure recently to create the new and distinctive 2012 identity for the weekend event.

This has been rolled out to an event brochure and electronic brochure and will soon follow onto event VIP passes, on-car badges and event location collateral.

The event logo focuses around a retro styled number 24 which is then used as a detailing design feature within the marketing collateral to create a unique and memorable identity.