An established and vibrant venture capital firm in the technologies and life-sciences sector, MVM needed to shake their old generic identity and commit to something more sophisticated and much bolder.

Following a successful stationery rollout, Profission were asked to produce a 96-page fund report; adhering to the new branding direction. The brochure uses very abstracted quasi-medical and scientific illustrations to ground the company in the present, rather than relying on historical or over-played industry metaphors.

Something of a new approach, the brochure was very well received within their sector and gave MVM a launchpad with which to establish themselves against their peers.

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