What is Excel? Excelez is a big event dedicated to personal and professional development, providing training sessions, coaching meetings and career counseling. It is an event where you can find valuable information to help you on your way to perform and discover your passion. Logo Identity We needed to build some elements strongly associated with the event to make it easily recognizable and also to reflect the enormous passion and dedication. The three graphics elements (stars) leave the impression of brightness fluctuations. In literature, the star is seen as ‘an elected place’, precious and also a land of desire. This identity comes with a valuable style, in specially with elegance and charm. It is a logo that sets aspirations and builds an emotional connection for its audience.