To face the process of creating your own corporate identity is complex. Lack of perspective, to be client and designer at the same time... When we gave rise to ours we thought about the values we use to transmit with our work and "cleanliness" comes to light every time we show our portfolio. So, we created a logo merging Boodini and Helvetica without adornments or ornamentations We also had to settle that we are not a "serious" firm, in the boring sense of the term, so we introduce ourselves it every element of our stationery with "Hello, how are you? I'm Jorge's business card..." And about cards: we wanted colour and texture to lead but we wanted an extra touch; the embossed logo made it.