I chose to make a lifestyle brand that catered to art enthusiasts. The name Artifact was chosen for a few reasons—it embodied the idea of objects being hand made as well as having the word art in it. The system I was inspired by was the environment of an art gallery. The look and feel of the catalog, swatch book, and packaging all give a sense of space. From the identity, I also play with frames in different ways to not only frame the product itself, but also reframe the viewers’ expectations of art and what it could be.

View the entire brand identity and product line at my website: Peter Design