Made from 100% Chelsea
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I was asked to design the online component to the 'Made from 100% Chelsea' campaign.
We got legendary pop-artist Sir Peter Blake to create a collage that represented everything to do with Chelsea to launch the new Chelsea Kit globally.
This site allows users to watch a video about the making of the collage, explore the new kit and link off to a facebook app where they can challenge their friends to see who has more blue blood in their veins.

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