Artifact: Handmade Designed Objects by Peter Duong
I chose to make a lifestyle brand that catered to art enthusiasts. The name Artifact was chosen for a few reasons—it embodied the idea of objects being hand made as well as having the word art in it. From the identity, I also play with frames in different ways to not only frame the product itself, but also reframe the viewers’ perspective of art and what it could be.
View the entire brand identity and product line at my website: Peter Design
