Pizza Place located in a small city from Argentina. The client asked me to create a friendly but simple brand in which people could quickly identify and relate to the brand’s name and logotype. Donatto refers to an Italian chef, so I tried to represent and gather all the little things that are related to the Italian culture, and of course, the Italian kitchen. Since Donatto is a person’s name, I created some sort of personified character that people could relate to and recreate in their heads based on the brand.