Desired tone: Creative, quirky, joyful, homemade, comforting, approachable, feminine, playful, optimistic, and loving.
Creative considerations: Client likes asymmetry and clever logos; loves color, but wants logo to reduce easily to black & white; loves swashy, swirly fonts rich with movement.
Rationale: Much more than just a logo, this illustrative concept delivers a comprehensive visual language through the collective assemblage of unified, supporting graphic elements. Inspired by the cheerful, wholesome image of a '50s-era American housewife happily baking in the kitchen, this option perfectly aligns with the majority of touchpoints raised in the creative brief. This versatile concept employs a main illustrative mark and two secondary marks that all share the same aesthetic properties.
Above process image shows inspiration, sketches, and various electronic executions.