Dozen Flours baking blog identity - Option02
Desired tone: Creative, quirky, joyful, homemade, comforting, approachable, feminine, playful, optimistic, and loving.
Creative considerations: Client likes asymmetry and clever logos; loves color, but wants logo to reduce easily to black & white; loves swashy, swirly fonts rich with movement.
Rationale: Based on the "heart hands" gesture, this option strongly conveys the concept of being handmade from the heart — a fundamental tenet of my client's baking endeavors, and is warm, sincere, and loving.
Above process image shows inspiration, sketches, and various electronic executions.
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