Logo proposal for a baking blog, curated by a passionate baker who loves spoiling people with her delicious treats.

Desired tone: Creative, quirky, joyful, homemade, comforting, approachable, feminine, playful, optimistic, and loving.

Creative considerations: Client likes asymmetry and clever logos; loves color, but wants logo to reduce easily to black & white; loves swashy, swirly fonts rich with movement.

Rationale: Based on the "heart hands" gesture, this option strongly conveys the concept of being handmade from the heart — a fundamental tenet of my client's baking endeavors, and is warm, sincere, and loving.

Above process image shows inspiration, sketches, and various electronic executions.

Click here for full case study on Behance. Click here for more information & images on Dribbble.