In addition to being an easily recognizable letter mark, this logo mark was inspired by Army Enlisted Rank Insignias. In the Army, Enlisted Rank Insignia insignias are used to delineate rank. The three arrows are a Sergeant’s rank. Sergeants are considered to have the greatest impact on Soldiers because they oversee them in their daily tasks. In short, Sergeants set an example and the standard for Privates to look up to, and live up to. They are the working leaders in the army. Each soldier wears their own insignia. Their unified markings become a symbol for their roles as a team reaching toward the common goal - victory.