Joseph Camilleri is a Maltese drummer and percussionist currently residing in London. He recently contacted me asking for a business card design. However, Joseph was missing his personal logo and we both agreed that it was ideal to start with a personal brand. I built the concept around the idea of having a signature-like logo – giving it even a more personal feel to represent Joseph. I wanted to create a calligraphic logotype which felt rhythmic, artistic and personal while retaining legibility. Read a more detailed case study and learn about the process here.