The concept of the logo based on the cultural characteristics of the district, the key and the most typical regional trends of economic activity: tent represents caring about people, the horns of a deer - deer, stylized image of a fish - fishing, a drop of oil - crude oil production. Icons directions made in the style of folk ornaments Nenets. The form of the sign not only echoes the pattern, but also the shape of a shape within the county, the horns of a deer, a flying bird. Identity is a dynamic and sociable. This is a full constructor for the implementation of any ideas in the original style. The idea of the logo is based on the cultural characteristics of the district, the key and the most typical regional trends of economic activity: the tent represents concern for people's welfare, the horns of a deer symbolizes deer, stylized image of a fish means fishing and the drop of oil stands for crude oil production. The direction icons features traditional Nenets folk ornaments. The shape of the logo not only matches general pattern but resemble the district’s territory shape, the horns of the deer and a flying bird at the same time. The identity proved to be dynamic and friendly: these symbols could be easily used to implement any idea within the limits of original style.