Final logo for a family-operated, Singaporean bakery specializing in producing handcrafted, artisan baked goods and pastries that use only the freshest ingredients and no preservatives. Client requested an illustrative approach that hit on tonality such as funky, young, modern, playful, hip, and cool, with a slight feminine appeal.

This direction emphasizes the core menu item, a very popular pineapple tart, based on a traditional Peranakan family recipe. Click here to see the entire genesis of this project on Dribbble. Click here for process shots of the hand-lettered type development. Click here for process shots of the mark development.