Images depict final logo, logo variation, electronic development, and sketches.
The idea for this brand came to me when I was out and about in the world, and saw a contractor's work van drive by. As I looked at the number 3 in the telephone number on the van, I started thinking about how a cleverly constructed 3 could reveal a wrench in negative space. Using a hexagonal bolt nut as my main source of inspiration, I thought of a whimsical name which would support the concept I had in mind. In this hypothetical situation, the "Three Nuts" could be a team of three general contractors. The icon is built from the angles of the bolt nut, and the entire mark evokes a heavy industrial feel; something that could be stamped into metal, etched into wood, or simply affixed on the side of a work van. The logo also plays off the word "General," as the bolt nuts above the icon are symbolic of stars on a military badge.