WhosAttending.com is an up and coming Event Attendance Web App. Aimed at organisations who need a quick an easy way to get RSVPs for events. The logo itself uses an Owl, it was an obvious choice for the "who" sound an owl makes reiterating the name, and also as a symbol of knowledge. It needed to look "cute" and identifiable, but be kept simple and clean. The logo needed to convey a professional look, but be unintimidating for new users. The colour palette chosen will be used throughout the web app giving it a clean and warm feel.