‘BOLD - how to be brave in business and win’ is the story of how 14 brands have challenged conventional thinking in their markets. The book is accompanied by a free iPad app. The app, in particular, allows the reader to analyse and compare their own brand with those studied in the book. More significantly the free, premium content included in the app serves to promote the book while also enabling readers to unlock individually recommended chapters that can be purchased and read from within the app. In addition the reader can order a hard copy of the book directly, whilst being able to sign up for relevant courses or events; thereby elevating the process into a truly engaging and social experience. Wild Dog’s creative approach was to embrace fully the project title and opt for an appropriate colour palette, typographical and graphical icon interface that complemented the BOLD brand vision. It was crucial that the user believed in the message based platform, if they were going to be successfully drawn into and engage with the message. The iPad platform proved a wonderful format and accommodating space in which to achieve this process. Ultimately most dynamic data is in essence a search/results equation. Spacebar’s aim and brief was to transform content into an exciting experience online. Therefore the very process of the reader’s engagement worked as a design advantage. By taking the Q and A elements, one that we are all familiar with from self-help books & magazines, we were able to turn the publication into a rich personal and interactive activity. A process which will hopefully get people talking and sharing with each other.