This large display for the Mile High Climb was intentionally designed to look daunting and aggressive. I mean, seriously, climbing a vertical mile up a wall over the course of the month is not a task for the light-hearted or feeble-armed (at least you get a t-shirt at the end of it all). It is a relatively tall poster, relating the the nature of the event (duh). A few different typefaces were used for visual contrast and interest.