This is the visual identity for the VI Festa Tradicional Italiana (6th Traditional Italian Party), a typical italian street party that happens once a year at Belo Horizonte, Brazil, and has an estimated audience of 60.000 people. Organizers said it is the biggest worldwide italian party outside Italy. The graphic project is from Casa2 | Creative Design & Happy Ideas, a new event design studio from Belo Horizonte. It was inspired by the italian cities and restaurants, with emphasis on the concepts of traditionalism, culture and cooking, that characterize the event. We came to the solution of using a chalkboard as a support, which was all drawn by hand.